Changing Minds

Harvard psychologist Howard Gardner offers insight into the phenomenon of changing minds. Why is it so mysterious? How do people become set in a certain way of thinking? And what does it take to change a perspective? As he did in previous books about intelligence, creativity, and leadership, Gardner challenges traditional thinking. He draws on decades of cognitive research to show mind change not as a sudden “epiphany” but as a gradual process that can be actively and powerfully influenced. He identifies seven levers that aid or thwart the process of mind change and provides an original framework that shows how individuals can align these levers to bring about significant changes in perspective and behavior.

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